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Startup How-To: 
7 Steps to Creating a Successful Product


The tutorial used by accelerators around the world for prototyping business ideas & launching products customers love.
Lectures           60
Video                3 Hours
Skill level        Beginner level



Creating a Successful Product

Course Description

Startup How To walks you step-by-step through the hard work that business founders must do to prove out their ideas and launch a successful product.

This is a premier tutorial currently in use by top accelerators and incubators around the world. It is endorsed by Lean Startup creator Eric Ries, and our customers include 500 Startups, Singularity University, and the US Presidential Innovation Fellows. Whether you’re a tech entrepreneur or simply learning how to apply lean principles, this course will set you on a productive path.

This is a HANDS-ON workshop, not just talks. Allow yourself extra time at the end of each step to do the work and move your company forward.

—If you’re an active entrepreneur, there is no better online resource for getting started and moving forward efficiently.—

With Startup How To, you get access to the COMPLETE set of and all of the handouts (downloadable PDF files). (Previously, the only way to access this material was to buy the bundled product directly from Luxr.)

The seven workshops in Startup How To cover:

Document your assumptions about your customer
Do GOOD customer development interviews
Figure out the key learnings from customer development
Hone your value proposition based on what you’ve discovered
Use that value proposition to prioritize your product features
Identify which metrics clearly show your product’s success
Root your whole business, and your product in a statement of vision and values.
This isn’t a “how to” curriculum, it’s an active experience, rooted in the principles of Lean Startup. Our promise is that if you give us an hour, we’ll move your company forward.

Don’t take our word for it —

“Teams using the Luxr curriculum understand Lean Startup at a fundamental level.”—Eric Ries, Author The Lean Startup, and Luxr advisor

“If we’d used this material six months ago, we would have saved hundreds of thousands of dollars, if not millions.” —Bill Gross, Idealab

What are the requirements?

Sticky notes (3″ square)
Sharpie (fine point recommended)
White printer paper
Colored dots or colored marker
Blue painter’s tape
Critical thinking, empathy for you customer, drive, and commitment
What am I going to get from this course?

Over 60 lectures and 3 hours of content!
Discover which of your assumptions is wrong—and which are right!
Understand what your customer *really* needs
Hone a value proposition that combines user needs with your business vision
Measure your product’s effectiveness
Make key decisions efficiently
Decide what NOT to build
Learn new techniques that you can use forever to make progress quickly
What is the target audience?

Active entrepreneurs
Corporate innovators
Business founders
Product managers


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7 Steps to Creating a Successful Product”