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Sales Training: The art of selling to intelligent people


Master the neuroscience of sales to boost your income dramatically

  • Lectures         20
  • Video              2 Hours
  • Skill level       All level
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Course Description

Welcome to The art of selling to intelligent people, an advanced training course for sales professionals.

Do you want to SUCCEED at sales?

Do you need to IMPROVE your reputation?

Do you need HIGHER conversion rates?

It all starts here: Resistance to persuasion is common among intelligent beings, Yet many sales professionals still try to manipulate clients through mental strategies, which is precisely why they fail to close straight forward deals that should have been closed easily. You are about to learn from two well known coaches: a psychologist and a trusted business adviser how to turn these challenges into sales opportunities.

Sales managers are still on the top 10 earners list in the world – hence mastery of the subject can have a profound impact on your lifestyle and earnings.

There are three groups of people who will benefit tremendously from this sales course:

If you already work in sales and perform well, but somehow find that over time your reputation suffers in the process.

If you are totally NEW to sales and would like to do it right from the start, you should master sales psychology so that you do not seem desperate in this profession.

If you work in sales, have a good reputation, but you need to increase your conversion rate to enjoy a better lifestyle.

So is the art of selling for you? That depends if you’re interested to engage more intelligently with people in both a B2B and B2C environment. If the answer is YES, it is probably for you. Our philosophy is to pursue smarter sales, not harder sales. The success of your deal does not depend on YOUR desire to sell. It is not about working 10X, 20X or even 100X harder on methods that don’t work. Sales success depends on your ability to understand the psychology of sales and to be a smart sales person, who can act confident, relaxed and stick to a set of winning rules.

Join this course when you are ready to take your sales skills to the point of mastery.

*Free E-book included*


The art of selling to intelligent people, is best used when selling the right product to the right prospect in order to safeguard the deal against any misunderstanding, misperceptions or mental obstacles so that the sale can be successful. It should not be used to manipulate buyers into spending their money on inferior products they will regret buying.

What are the requirements?

Have internet access and be fluent in English
What am I going to get from this course?

Over 20 lectures and 2 hours of content!
Experience higher success and conversion rates with neuro-selling
Apply the psychology of trust as a sales professional and boost credibility
Use the emotional sales model rather than rational appeals
Know how buyers think and why they buy – and act accordingly
Negotiate more effectively with BATNA
Be able to use reverse psychology in exceptional cases
Use a range of special sales tools to influence the process positively
Implement effective reputation management
Identify and combat buyers’ remorse effectively
What is the target audience?

Anyone who works with sales and human beings
Anyone who seeks to be more influential with clients
Most people sell in some way or another: If you do relational selling
This course is not aimed at online selling where direct human interaction is absent

Section 1: Introduction
Lecture 1
Start here: Introduction and welcome to the course
Section 2: The psychology of sales: Connecting with the buying brain
Lecture 2
The 3 Stage Selling Model
Lecture 3
Connecting with customers
Lecture 4
Establishing credibility
Lecture 5
Balancing professional and personal trust
Section 3: The chemistry of trust
Lecture 6
Understanding the Chemistry of Trust
Quiz 1
Understanding the chemistry of trust
5 questions
Lecture 7
How to build Trust as a sales professional
Section 4: The neuroscience of buying: How decisions are made
Lecture 8
Influencing the decision to buy
Lecture 9
Engaging directly with the emotional brain
Section 5: The professional sales mindset: Useful tactics to improve deal psychology
Lecture 10
BATNA: Why you should enter negotiations with stronger BATNA
Lecture 11
Disqualifying your customer: The power of reverse psychology
Lecture 12
Replacing fear with genuine, credible reasons to buy
Lecture 13
Extending the customers’ vision: Refocus them towards a long term vision
Lecture 14
Not a good fit: Surprise your customer with what they least expect
Lecture 15
The law of scarcity: What we can learn from luxury brands
Lecture 16
Analysis paralysis: Winning strategies against buyer indecision
Lecture 17
The perception of price and quality – How to price it for a psychological win
Section 6: Managing the after sales experience: Critical post purchase considerations
Lecture 18
Lessons in reputations management
Lecture 19
Buyers’ remorse: How to identify and resolve it swiftly
Section 7: E-book: Sales Training, the art of selling to intelligent people
Lecture 20
The E-book guide to the course
34 pages


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