Description
Trademarks in Plain English – Course Description
Discover the secrets of protecting your brand through trademarking in this presentation by Andrei Mincov, an intellectual property lawyer with 20 years of experience, the best-selling author of The Ultimate Insider’s Guide to Intellectual Property, and the founder of the Trademark Factory®.
Learn:
- What trademarks are and why we need them
- The difference between trademarks and trade names (company names)
- What cannot be protected as a trademark
- The limits of trademark protection
- The difference between unregistered (™) and registered (®) trademarks
- 7 benefits of trademark registration
- When you should register trademarks
- The trademark registration process
- Trademark Tips & Tricks
The entire course will take you just over an hour.
As a result, you will know exactly what, when, why and how to protect your brand.
What are the requirements?
- You need to be passionate about your brand.
- Other than that, no prior knowledge is required.
What am I going to get from this course?
- Over 10 lectures and 1 hour of content!
- Discover the secrets of using trademark laws to create and maintain your competitive advantage
What is the target audience?
- This course if for business owners who value their brands and are interested in protecting them.
- This course is in plain English, so it’s probably not for lawyers or those who want to become lawyers.
Curriculum
| Section 1: All You Need to Know about Trademarks as a Business Owner | |||
|---|---|---|---|
| Lecture 1 |
Introduction: What Every Small Business Owner Needs to Know about Trademarks
|
08:26 | |
| Lecture 2 |
What Are Trademarks and Why Do We Need Them?
|
04:52 | |
| Lecture 3 |
Trademarks vs. Trade Names
|
07:54 | |
| Lecture 4 |
What Cannot Be Protected as a Trademark
|
06:00 | |
| Lecture 5 |
Trademarks Don’t Give Absolute Monopoly Over Words and Images
|
06:05 | |
| Lecture 6 |
7 Benefits of Trademark Registration
|
06:32 | |
| Lecture 7 |
Registered ® vs. Unregistered ™ Trademarks
|
05:25 | |
| Lecture 8 |
When Should You Register Your Trademarks?
|
09:28 | |
| Lecture 9 |
What is the Trademark Registration Process
|
10:55 | |
| Lecture 10 |
Trademark Tips & Tricks
|
04:42 | |
| Quiz 1 |
What did you learn?
|
10 questions | |
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