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Trademarks in Plain English


Discover the secrets of using trademarks to build and maintain your competitive advantage.

  • Lectures      10
  • Video           2 Hours
  • Skill level    All level
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Trademarks in Plain English – Course Description

Discover the secrets of protecting your brand through trademarking in this presentation by Andrei Mincov, an intellectual property lawyer with 20 years of experience, the best-selling author of The Ultimate Insider’s Guide to Intellectual Property, and the founder of the Trademark Factory®.


  • What trademarks are and why we need them
  • The difference between trademarks and trade names (company names)
  • What cannot be protected as a trademark
  • The limits of trademark protection
  • The difference between unregistered (™) and registered (®) trademarks
  • 7 benefits of trademark registration
  • When you should register trademarks
  • The trademark registration process
  • Trademark Tips & Tricks
The entire course will take you just over an hour.
As a result, you will know exactly what, when, why and how to protect your brand.

What are the requirements?

  • You need to be passionate about your brand.
  • Other than that, no prior knowledge is required.

What am I going to get from this course?

  • Over 10 lectures and 1 hour of content!
  • Discover the secrets of using trademark laws to create and maintain your competitive advantage

What is the target audience?

  • This course if for business owners who value their brands and are interested in protecting them.
  • This course is in plain English, so it’s probably not for lawyers or those who want to become lawyers.


Section 1: All You Need to Know about Trademarks as a Business Owner
Introduction: What Every Small Business Owner Needs to Know about Trademarks
What Are Trademarks and Why Do We Need Them?
Trademarks vs. Trade Names
What Cannot Be Protected as a Trademark
Trademarks Don’t Give Absolute Monopoly Over Words and Images
7 Benefits of Trademark Registration
Registered ® vs. Unregistered ™ Trademarks
When Should You Register Your Trademarks?
What is the Trademark Registration Process
Trademark Tips & Tricks
What did you learn?
10 questions


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