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Storytelling for Business


Grab attention. Create emotion. Inspire action.
Lectures     17
Video          2 Hours
Skill level   All level



Storytelling for Business

Course Description

You already know that a well-told story makes the best impression. But how can you master telling compelling stories?

In this workshop, you’ll apply a series of practical guidelines, step-by-step, for creating unforgettable stories to use throughout your career.

In both video lectures and workbook exercises, you’ll find the nitty-gritty tips and tools of a foolproof workshopping process you can use for crafting story after story.

What You’ll Come Away With

After taking this course, you will always know how to bring dry facts and figures to life when you reframe them as human experience. You’ll know just what to do when you notice listeners losing interest.

Once and for all, learn how to build an emotionally resonant arc for your brand biographies, your personal anecdotes for professional networking and your vision-into-action stories for presentations.

Be heard, be remembered and create the change you wish to see in your career with dynamic and inspiring storytelling.

What am I going to get from this course?

Over 17 lectures and 2 hours of content!
You’ll learn how to include The 6 Senses in your story scenes to trigger emotional responses.
You’ll master The 5 Beats of classic story structure.
You’ll know how to drive your narrative toward one unforgettable selling point.
You’ll acquire a story brainstorming, workshopping and performance-honing process you can apply again and again.
What is the target audience?

Entrepreneurs, Job Seekers, Leaders, Public Speakers, Teachers, Marketers, Advertisers, PR Professionals, Creative Professionals


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