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Small Business Lead Generation

197 50

Learn how to get meeting with restaurants, spas, doctors and other small businesses using proven Cold Email tactics.
Lectures 71
Video 12 Hours
Skill level All level

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Description

Course Description

**UPDATED NOVEMBER 2015** Called “a must have for anyone looking to get new leads for their business without cold calling. Simply THE BEST”

Landing new clients to grow your business doesn’t have to be nightmare…

There’s a better way than cold calling and going to networking events that rarely yield meaningful results…yet for some reason people keep approaching growing their business this way!?

In this course, I want to teach you how to connect with any potential client you want using cold emails.

Can you imagine being 1 click away for anyone that might benefit from your product or service? It’s a pretty powerful place to be…and way more fun than picking up the phone to pitch yourself to someone who doesn’t want to talk to you.

Whether you’ve tried cold emailing before or this is you’re first time, you’re going to get a ton of value out of this course. Many people I’ve taught recoup their investment in less than 1 day of implementing the strategies I teach!

You’ll learn things like:

How to create a clockwork system for developing new leads and prospects to grow your business
Places to find potential clients for your business
How to find the right person to reach out to at target businesses
8+ proven methods to find anyone’s email address
How to think and write like a world class copywriter
9 Cold Email rules you should always follow
4 Things you should always avoid
Eight different cold email scripts you can use today
How to increase your response rate from prospects by 50% with one little tweak
When and how you should follow up with people you’re reaching out to maximize efficiency
How to convert initial cold emails to meetings and handle rebuttals like “we don’t have the money”, “this isn’t a good fit,” or “we already work with a competitor”
Does having a crystal clear understanding of all of these things sound like it would supercharge your business?

If you’re not convinced, look no further than my Cold Emailing For Startups Course. It’s been taken by over 3,500 students and has an average 5 star review!

I created this course because many people who took this course wanted more, and a greater focus on applying these strategies if you weren’t building a technology startup.

This course is perfect for you if:

You have a freelancing, consulting, or small business
Your customers are often small businesses, local companies or targeted individuals
You want to learn how to connect with anyone to pitch your product or service
You’re tired of trying to drum up business with cold calls and ineffective networking events
No matter who you are, I guarantee you’ll learn at least one thing from this class (see the testimonials above for proof).

I will personally respond to any questions you may have as you go through the material so there’s no worry if you’re not sure how to take all of the information and apply it to your life. So sign up now!

Talk soon,

Scott Britton

P.S. The $197 price is an initial offering to build the students and positive reviews.

I believe being able to start a dialogue with anyone in the world is worth way more than 30 cents a day for the next year so I plan on raising the price in the near future. If you want to take advantage of the initial price, I’d sign up sooner than later (Like now!)

What are the requirements?

Must know how to use email. No specific software required
What am I going to get from this course?

Over 71 lectures and 11.5 hours of content!
By the end of this course, you’ll learn exactly how to connect with new clients using cold emails to grow your business
You’ll learn a system you can use on a regular basis to constantly drum up new business
What is the target audience?

This course is perfect for people who want to connect with small businesses, local companies, and targeted invididuals
Ideal for small businesses, freelancers, and consultants
Curriculum

Section 1: Setting Up A System to Find and Connect With New Clients
Lecture 1
Course Introduction
03:55
Lecture 2
Introduce Yourself!
01:07
Lecture 3
Prospecting 101
08:36
Lecture 4
Setting Yourself Up For Success
04:19
Lecture 5
Establishing A Prospecting Schedule
07:40
Lecture 6
Identifying Companies For Your Hitlist
00:46
Lecture 7
Building Your Hitlist
02:20
Lecture 8
Using Your Personal Network
Preview
03:54
Lecture 9
Popular Directory Sites
14:47
Lecture 10
Competitor Sites
02:41
Lecture 11
Award Winners
Preview
03:35
Lecture 12
Forums and Online Communities
Preview
08:54
Lecture 13
Mining LinkedIn
04:32
Section 2: Finding the Correct Person to Email
Lecture 14
The Importance of Finding the Right Stakeholder
04:47
Lecture 15
LinkedIn
05:26
Lecture 16
Company Websites
01:30
Lecture 17
Using Your Personal Network
03:21
Lecture 18
Informational Cold Calls
Preview
20:03
Lecture 19
Articles and Press Releases
02:58
Lecture 20
Twitter and Facebook
06:30
Section 3: How to Find Anyone’s Email Address
Lecture 21
Why Email First?
01:56
Lecture 22
Rapportive
Preview
03:20
Lecture 23
Mailtester
01:49
Lecture 24
Facebook
Preview
02:17
Lecture 25
Manta.com
01:56
Lecture 26
Jigsaw Data.com
01:42
Lecture 27
Emails for Corporations
00:45
Lecture 28
Snapbird, Toofr
02:03
Lecture 29
Cold Call, Register.com, Slideshare, Google
03:51
Lecture 30
What About LinkedIn Messages?
02:28
Lecture 31
What About Website Forms?
01:28
Section 4: How to Improve Your Email Copy and Writing
Lecture 32
Applying the Copywriters Mindset To Cold Emails
Preview
01:27
Lecture 33
Crafting Effective Subject Lines
11:47
Lecture 34
Making Sure You Address Prospects Appropriately
02:49
Section 5: Critical Cold Email Rules to Always Follow
Lecture 35
Effective Length, Tone, and First Sentences
Preview
09:14
Lecture 36
Personalization
03:38
Lecture 37
Spacing and Formatting
02:55
Lecture 38
Company Email Address and Signature
Preview
04:44
Lecture 39
The Importance of Your Website
03:07
Lecture 40
Limited Information Mindset
03:33
Lecture 41
Handling [email protected] Email Addresses
01:04
Lecture 42
Exclamation Points & Smiley Faces
01:04
Section 6: Cold Email Habits and Practices You Must Avoid
Lecture 43
Best Practices for Attachments, Vocabulary, and Punctuation
04:12
Lecture 44
Avoiding Assumptive Time Commitments
Preview
02:10
Lecture 45
Specific Phrases to Avoid
02:28
Section 7: Cold Email Scripts and Templates
Lecture 46
Formula Mindset and Success Process
09:10
Lecture 47
The Bandage Email Formula
07:55
Lecture 48
Create An Interal Referral
Preview
05:38
Lecture 49
The Personalized Screencast
03:41
Lecture 50
The Custom HTML Attachment
10:35
Lecture 51
Event Based Cold Emails
06:47
Lecture 52
The Dialogue Builder
Preview
07:30
Lecture 53
The Aha Research Formula
06:57
Lecture 54
The Free Value Lead
03:38
Section 8: Handling Rebuttals and How to Convert Initial Dialogues to Meetings
Lecture 55
Converting Emails into Meetings
03:30
Lecture 56
Handling When People Ask For More Information
03:28
Lecture 57
Handling When Prospects Don’t Respond
04:45
Lecture 58
How to Handle We Work With A Competitor Rebuttal
Preview
06:11
Lecture 59
Overcoming Lack of Budget or Resources
01:38
Lecture 60
Keeping Prospects Warm Even if They Say No
04:05
Lecture 61
Handling “This Isn’t A Priority Right Now”
04:06
Lecture 62
No Explanation on Why They’re Not Interested
05:46
Lecture 63
More Resources and Continuing Education
05:58
Section 9: Section 9: Course Lecture PDFs
Lecture 64
Section 1
54 slides
Lecture 65
Section 2
57 slides
Lecture 66
Section 3
39 slides
Lecture 67
Section 4
24 slides
Lecture 68
Section 5
50 slides
Lecture 69
Section 6
12 slides
Lecture 70
Section 7
72 slides
Lecture 71
Section 8
90 slides

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