Description
Course Description
Product Management 101 is an overview of the work of product management – from market intelligence and strategy to new product development. The course has been designed for product managers with 0-5 years of experience, and through a series of lectures we will share industry best practices that span the spectrum of product management work. We will follow this later with Product Management 102, which will focus on lifecycle management, i.e. managing an in-market product or service.
What are the requirements?
- Product management experience is helpful, although not required.
What am I going to get from this course?
- Over 9 lectures and 2 hours of content!
- By the end of the course, product managers will have learned approaches for market, customer and competitive analysis, strategy development, roadmapping, new product development and launch.
What is the target audience?
- Product managers with 0-5 years of experience
Curriculum
| Section 1: Introduction | |||
|---|---|---|---|
| Lecture 1 | 10:33 | ||
| Quiz 1 |
Strategic role of product management
|
1 question | |
| Section 2: Market Intelligence | |||
| Lecture 2 | 09:50 | ||
| Quiz 2 |
Market analysis
|
3 questions | |
| Lecture 3 | 20:48 | ||
| Quiz 3 |
Customer analysis
|
1 question | |
| Lecture 4 | 11:50 | ||
| Quiz 4 |
Competitive analysis
|
1 question | |
| Section 3: Strategy | |||
| Lecture 5 | 10:33 | ||
| Quiz 5 |
Strategy development
|
1 question | |
| Section 4: New Product Development | |||
| Lecture 6 | 13:03 | ||
| Quiz 6 |
Roadmapping
|
3 questions | |
| Lecture 7 | 16:41 | ||
| Quiz 7 |
New product development
|
1 question | |
| Lecture 8 | 09:34 | ||
| Quiz 8 |
Launch
|
3 questions | |
| Section 5: Wrap-up | |||
| Lecture 9 | 03:56 | ||
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