Building a Personal Brand by Gary Vaynerchuk

About This Course Published 10/2015 English Course Description Hey guys! Thanks so much for taking a look at my course. …


    About This Course

    Published 10/2015 English

    Course Description

    Hey guys! Thanks so much for taking a look at my course. It really means the world to me πŸ™‚

    For those that don’t know me, in my earlier days as a budding businessman and entrepreneur, I took my passion for wine and turned that into one of the biggest shows and channels on YouTube. That show landed me appearances on The Conan O’Brien Show, Ellen, CNN, etc. while amassing a social following of millions and establishing me as a “guru” (I’m not a guru) of sorts in the Social Media, Marketing, and Personal Branding worlds. From there, I became an early investor in platforms like Twitter, Tumblr, and Facebook and co-founded VaynerMedia, which is now a 600 person digital agency that represents the social presence of brands like Pepsi-Co, General Electric, and Anheuser-Busch InBev.

    The biggest takeaway from my background is that I was able to take my passion and turn it into an actual career and I’d like to help you do the same.

    My goal for this course is to help you define your passions and strengths and to provide you with the blueprint for what will be needed in order for you to establish yourself as a brand and thought leader in your respective interests.

    This course will start with probably the most important anecdote, which is defining your strengths and understanding what you’re best at. By knowing what you’re good at and putting aside the rest, you’ll be able to take whatever it is you want to develop a brand around and execute against it.

    We’re living in a very interesting time where anybody with the right balance of talent and ambition can make a name for themselves in any which way they please. But it’s not for everyone and it’s not going to be easy. The course is here to provide you with the framework and motivation to help you realize that with the right amount of passion, grit, and ambition, you can make a name for yourself around the things you care most about.

    Thank you so, so much for taking this journey with me and for spending your time (our most precious asset) in participating in this course.

    I hope you get everything you expect, and more, from it.

    – Gary

    Full details

    What are the requirements?

    • Not a whole lot : ) Students must understand that we’re not all cut out for this, but with the willingness to find the right balance between passion and talent, and the drive to put in the work, then they should be ready to dive into this course.

    What am I going to get from this course?

    • Understand how to hone in on their passion points, focus on their strengths, develop their story, and distribute that story on the platforms that make most sense for the audiences they’re trying to reach.
    • Students will walk away knowing what it takes to build a personal brand but also how to turn that brand into a potential revenue source and vehicle to escape the 9-to-5.

    Who is the target audience?

    • This course on Personal Branding is meant for anyone who realizes that we’re living in a time when anyone can form a business or brand around something they’re passionate about. We’re living in a world where anybody can affect change.
    • If you realize how special of a time we’re in and are willing to put in the hours to establish yourself outside of the 9-to-5, then this course is for you.

    Full details


    Section 1: Why Should You Be Here?
    Section 2: Finding Your Passion and Understanding Your Story
    Practice Exercise 1
    Deciding Between Passions
    3 pages
    4 Ways to Uncover Your Strengths
    4 pages
    Section 3: Self-Awareness
    Self-Awareness Part I
    Self-Awareness Part II


    Practice Exercise 2
    Section 4: Telling Your Story in a Captivating Way
    Everybody is a Media Company
    5 pages
    Section 5: Understanding the Different Distribution Channels
    Practice Exercise 3
    Choosing the Right Platforms for Your Brand
    3 pages
    Section 6: Respecting the Behavior on Each Platform
    Practice Activity 4
    Section 7: Building Your Brand and Spreading Awareness
    One is Greater than Zero


    Providing Value: Depth vs. Width
    2 pages
    Why You Shouldn’t Charge for Your Best Work
    3 pages
    Grow Your Brand by Leveraging Someone Else’s
    2 pages
    Why Your Follower Count is Irrelevant
    3 pages
    Section 8: Monetizing Your Traffic
    Section 9: Building a Legacy, Optimizing Your Time, and Being a Practitioner
    It Takes Hard Work
    3 pages
    The Fast/Slow Road to Being an Influencer
    2 pages
    Section 10: Conclusion
    It Takes Hard Work and Patience
    You Are More Than the Decisions You Make
    3 pages
    The Best Way to Deal with Fear of Failure
    3 pages
    Section 11: The #AskGaryVee Book

    Instructor Biography

    Gary Vaynerchuk, CEO/Founder of VaynerMedia & 3-Time NYT Best-Selling Author

    Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world’s hottest digital agencies representing companies such as General Electric, Anheuser Busch, Pepsi-Co, and many more. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund.

    Gary also currently hosts The #AskGaryVee Show, a way of providing as much value as possible by taking questions about social media, entrepreneurship, startups, and family businesses and giving his answers based on a lifetime of building successful, multi-million dollar companies. The show is also available as a podcast on iTunes, Stitcher, and SoundCloud.

    Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch on his YouTube channel.

    He was named to both Fortune and Crain’s 40 under 40 lists in consecutive years, and has been profiled in the New York Times, Fortune, and Inc.

    Full biography

    Course Curriculum

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